Wisehockey accelerates international betting service development with FGC


Wisehockey and the Finnish Gambling Consultants are exploring market opportunities for Wisehockey’s revolutionary real-time sports analytics platform. The latest official addition, Wisesport Football (Soccer), and other upcoming sports have increased the analytics platform’s potential market size and demand. With the new partnership and FGC’s latest knowledge of the betting ecosystem, Wisehockey can accelerate service development and international partnering.

Wisehockey (Wisesport) and the Finnish Gambling Consultants have started cooperation combining Wisehockey’s fully automated real-time sports analytics with FGC’s latest knowledge of the betting ecosystem.

Wisehockey’s fully automated sports analytics system is in daily use covering thousands of hockey games a year, including the multinational KHL (Kontinental Hockey League) and the Finnish Liiga. The analytics platform provides several already launched betting and entertainment services that offer variety to the sport and help to increase fan engagement.

Wisehockey and Wisesport bring real-time analytics into sports betting on a unique scale. More importantly, the robust and fully automated E2E platform solution enables sports gambling services on a level that no-one has achieved before,” says FGC Co-founder and Partner Jari Vähänen.

Digitalization is expanding into all areas of the sports and betting industries. Launched this year, Wisesport’s football analytics platform meets the increasing demand by gambling operators and suppliers.

Introducing real-time football analytics, Wisesport has enormous potential among betting companies and service providers in wide markets. We are happy to bring forth new digitalized sports experiences together,” Vähänen continues.

When developing the automated sports analytics platform, Wisehockey Ltd has put effort in advanced sports-related services.

From the beginning, Wisehockey has been developing a holistic real-time analytics platform focused on service providers’ needs. We are very pleased that the Finnish Gambling Consultants can provide us with leading knowledge of international gambling and betting markets. Our data has already been introduced to live betting, and the first next-generation interactive games are close to introduction. Hence we need FGC’s expertise to meet the rapidly growing demand of gambling markets and validation of long-term partnerships,” says Tomi Mikkonen, CEO at Wisehockey Ltd.

Wisehockey provides a fully automated real-time sports analytics platform that gathers and analyses game data and presents it to users in a graphic and easy-to-use format. Wisesport is an official trademark of the company Wisehockey Ltd.

The Finnish Gambling Consultants is a consulting and development company targetting gambling-related operations globally. FGC focuses on improving international gambling operators and suppliers’ businesses. FGC’s main focus areas are strategic management, digitalization, and data utilization in the gambling business.

More information

Wisehockey Ltd: Head of Sales Miska Kuusisto, +358 50 480 3658, miska.kuusisto@wisehockey.com

The Finnish Gambling Consultants Oy: Co-founder & partner Jari Vähänen, +358400439661, jari.vahanen@finnishgc.fi